Page 8 May 13, 2021 EL SEGUNDO HERALD
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Fictitious Business
Name Statement
2021096277
The following person(s) is (are) doing
business as CALIFORNIA REHABILITATION
AND SPORTS THERAPY, 1) 19000
HAWTHORNE BLVD, STE 300, TORRANE,
CA 90503, 2) 2035 CORTE DEL NOGAL
STE 200, CARLSBAD, CA 92011, LOS
ANGELES COUNTY. Registered Owner(s):
CALIFORNIA REHABILITATION &
SPORTS THERAPY, INC., 2035 CORTE
DEL NOGAL, STE. 200, CARLSBAD,
CA 92011. CA. This business is being
conducted by a Corporation. The registrant
commenced to transact business under the
fictitious business name or names listed
above on: 03/2021. Signed: CALIFORNIA
REHABILITATION & SPORTS THERAPY,
INC., COLLIN BROWN, Secretary. This
statement was filed with the County Recorder
of Los Angeles County on April 23, 2021.
NOTICE: This Fictitious Name Statement
expires on April 23, 2026. A new Fictitious
Business Name Statement must be filed
prior to April 23, 2026. Fictitious Business
Name in violation of the rights of another
under Federal, State, or Common Law (See
Section 14400 ET SEQ., Business and
Professions Code).
El Segundo Herald: Pub. 5/6, 5/13,
5/20, 5/27/21 H-2176
Fictitious Business
Name Statement
2021099360
The following person(s) is (are) doing
business as VIRGIN MUSIC LABEL &
ARTIST SERVICES, 2220 COLORADO
AVENUE, SANTA MONICA, CA 90404,
LOS ANGELES COUNTY. Registered
Owner(s): UMG RECORDINGS, INC., 2220
COLORADO AVENUE, SANTA MONICA,
CA 90404. DE. This business is being
conducted by a Corporation. The registrant
commenced to transact business under
the fictitious business name or names
listed above on: 03/2021. Signed: UMG
RECORDINGS, INC., SHERYL L GOLD,
Secretary. This statement was filed with the
County Recorder of Los Angeles County on
April 26, 2021.
NOTICE: This Fictitious Name Statement
expires on April 26, 2026. A new Fictitious
Business Name Statement must be filed
prior to April 26, 2026. Fictitious Business
Name in violation of the rights of another
under Federal, State, or Common Law (See
Section 14400 ET SEQ., Business and
Professions Code).
El Segundo Herald: Pub. 5/13, 5/20,
5/27, 6/3/21 H-2178
Fictitious Business
Name Statement
2021096649
The following person(s) is (are) doing
business as BEEHIVE MEDIA MARKETING
& DESIGN LLC, 1338 W. 2ND ST, SAN
PEDRO, CA 90732, LOS ANGELES
COUNTY. Registered Owner(s): BEEHIVE
MEDIA MARKETING& DESIGN LLC,
1338 W. 2ND ST, SAN PEDRO, CA 90732.
This business is being conducted by a
Limited Liability Company. The registrant
commenced to transact business under the
fictitious business name or names listed
above on: 10/1998. Signed: BEEHIVE
MEDIA MARKETING & DESIGN LLC,
LISA HARQUAIL SIERVELD, Manager.
This statement was filed with the County
Recorder of Los Angeles County on April
26, 2021.
NOTICE: This Fictitious Name Statement
expires on April 26, 2026. A new Fictitious
Business Name Statement must be filed
prior to April 26, 2026. Fictitious Business
Name in violation of the rights of another
under Federal, State, or Common Law (See
Section 14400 ET SEQ., Business and
Professions Code).
El Segundo Herald: Pub. 5/13, 5/20,
5/27, 6/3/21 H-2179
Fictitious Business
Name Statement
2021093378
The following person(s) is (are) doing
business as 1) SUP & DINE, 2) ANTOINETTE
ARRINGTON PHOTOGRAPHY, 2150
PARK PLACE SUITE 100, EL SEGUNDO,
CA 90245, LOS ANGELES COUNTY. AI
#ON: 202035711157.Registered Owner(s):
LEIGHTON PLACE LLC, 1267 WILLIS
STREET SUITE 200, REDDING, CA 96001.
This business is being conducted by a
Limited Liability Company. The registrant
commenced to transact business under the
fictitious business name or names listed
above on: N/A. Signed: ANTOINETTE
ARRINGTON, Member. This statement
was filed with the County Recorder of Los
Angeles County on April 20, 2021.
NOTICE: This Fictitious Name Statement
expires on April 20, 2026. A new Fictitious
Business Name Statement must be filed
prior to April 20, 2026. Fictitious Business
Name in violation of the rights of another
under Federal, State, or Common Law (See
Section 14400 ET SEQ., Business and
Professions Code).
El Segundo Herald: Pub. 5/13, 5/20,
5/27, 6/3/21 H-2180
Fictitious Business
Name Statement
2021092695
The following person(s) is (are) doing
business as 1) HAUME, 2) RITUAL BY
HAUME, 2150 PARK PLACE SUITE 100,
EL SEGUNDO, CA 90245, LOS ANGELES
COUNTY. AI #ON: 20203571157. Registered
Owner(s): LEIGHTON PLACE LLC, 1267
WILLIS STREET SUITE 200, REDDING, CA
96001. This business is being conducted by
a Limited Liability Company. The registrant
commenced to transact business under the
fictitious business name or names listed
above on: N/A. Signed: ANTOINETTE
ARRINGTON, Member. This statement
was filed with the County Recorder of Los
Angeles County on April 20, 2021.
NOTICE: This Fictitious Name Statement
expires on April 20, 2026. A new Fictitious
Business Name Statement must be filed
prior to April 20, 2026. Fictitious Business
Name in violation of the rights of another
under Federal, State, or Common Law (See
Section 14400 ET SEQ., Business and
Professions Code).
El Segundo Herald: Pub. 5/13, 5/20,
5/27, 6/3/21 H-2181
Fictitious Business
Name Statement
2021105362
The following person(s) is (are) doing
business as WHIPLASH, 288 MAYO
AVENUE, CITY OF INDUSTRY, CA 91789,
LOS ANGELES COUNTY. Registered
Owner(s): PORT LOGISTICS GROUP,
INC., 288 MAYO AVENUE, CITY OF
INDUSTRY, CA 91789. DE. This business
is being conducted by a Corporation. The
registrant commenced to transact business
under the fictitious business name or names
listed above on: 04/2021. Signed: PORT
LOGISTICS GROUP, INC., MARTIN K.
BROGDEN, CFO. This statement was filed
with the County Recorder of Los Angeles
County on May 7, 2021.
NOTICE: This Fictitious Name Statement
expires on May 7, 2026. A new Fictitious
Business Name Statement must be filed
prior to May 7, 2026. Fictitious Business
Name in violation of the rights of another
under Federal, State, or Common Law (See
Section 14400 ET SEQ., Business and
Professions Code).
El Segundo Herald: Pub. 5/13, 5/20,
5/27, 6/3/21 H-2182
Fictitious Business
Name Statement
2021105358
The following person(s) is (are) doing
business as WHIPLASH, 288 MAYO
AVENUE, CITY OF INDUSTRY, CA 91789,
LOS ANGELES COUNTY. Registered
Owner(s): TPE ACQUISITION, INC., 288
MAYO AVENUE, CITY OF INDUSTRY, CA
91789. DE. This business is being conducted
by a Corporation. The registrant commenced
to transact business under the fictitious
business name or names listed above
on: 04/2021. Signed: TPE ACQUISITION,
INC., MARTIN K. BROGDEN, CFO. This
statement was filed with the County Recorder
of Los Angeles County on May 7, 2021.
NOTICE: This Fictitious Name Statement
expires on May 7, 2026. A new Fictitious
Business Name Statement must be filed
prior to May 7, 2026. Fictitious Business
Name in violation of the rights of another
under Federal, State, or Common Law (See
Section 14400 ET SEQ., Business and
Professions Code).
El Segundo Herald: Pub. 5/13, 5/20,
5/27, 6/3/21 H-2183
Fictitious Business
Name Statement
2021105356
The following person(s) is (are) doing
business as WHIPLASH, 288 MAYO
AVENUE, CITY OF INDUSTRY, CA 91789,
LOS ANGELES COUNTY. Registered
Owner(s): WHIPLASH MERCHANDISING,
INC., 288 MAYO AVENUE, CITY OF
INDUSTRY, CA 91789. DE. This business
is being conducted by a Corporation. The
registrant commenced to transact business
under the fictitious business name or
names listed above on: 04/2021. Signed:
WHIPLASH MERCHANDISING, INC.,
MARTIN K. BROGDEN, CFO. This statement
was filed with the County Recorder of Los
Angeles County on May 7, 2021.
NOTICE: This Fictitious Name Statement
expires on May 7, 2026. A new Fictitious
Business Name Statement must be filed
prior to May 7, 2026. Fictitious Business
Name in violation of the rights of another
under Federal, State, or Common Law (See
Section 14400 ET SEQ., Business and
Professions Code).
El Segundo Herald: Pub. 5/13, 5/20,
5/27, 6/3/21 H-2184
Fictitious Business
Name Statement
2021105366
The following person(s) is (are) doing
business as PINNACLE VETERINARY
CENTER, 1) 23026 SOLEDAD CANYON
ROAD, SANTA CLARITA, CA 91350, 2)
6541 SEXTON DRIVE NW, BUILDING
G, OLYMPIA, WA 98502, LOS ANGELES
COUNTY. AI #ON: 4270467.Registered
Owner(s): PPV OF CALIFORNIA,
VETERINARY CORPORATION, 6541
SEXTON DR NW BLDG G, OLYMPIA, WA
98502. CA. This business is being conducted
by a Corporation. The registrant commenced
to transact business under the fictitious
business name or names listed above on:
12/2020. Signed: PPV OF CALIFORNIA,
VETERINARY CORPORATION, ALENA
COWELL, President. This statement was
filed with the County Recorder of Los
Angeles County on May 7, 2021.
NOTICE: This Fictitious Name Statement
expires on May 7, 2026. A new Fictitious
Business Name Statement must be filed
prior to May 7, 2026. Fictitious Business
Name in violation of the rights of another
under Federal, State, or Common Law (See
Section 14400 ET SEQ., Business and
Professions Code).
El Segundo Herald: Pub. 5/13, 5/20,
5/27, 6/3/21 H-2185
Fictitious Business
Name Statement
2021105360
The following person(s) is (are) doing
business as WHIPLASH, 288 MAYO
AVENUE, CITY OF INDUSTRY, CA 91789,
LOS ANGELES COUNTY. Registered
Owner(s): GATEWAY COMMERCE
LOGISTICS, INC., 288 MAYO AVENUE,
CITY OF INDUSTRY, CA 91789. DE.
This business is being conducted by a
Corporation. The registrant commenced
to transact business under the fictitious
business name or names listed above on:
N/A. Signed: GATEWAY COMMERCE
LOGISTICS, INC., MARTIN K. BROGDEN,
CFO. This statement was filed with the
County Recorder of Los Angeles County on
May 7, 2021.
NOTICE: This Fictitious Name Statement
expires on May 7, 2026. A new Fictitious
Business Name Statement must be filed
prior to May 7, 2026. Fictitious Business
Name in violation of the rights of another
under Federal, State, or Common Law (See
Section 14400 ET SEQ., Business and
Professions Code).
El Segundo Herald: Pub. 5/13, 5/20,
5/27, 6/3/21 H-2186
Fictitious Business
Name Statement
2021105368
The following person(s) is (are) doing
business as SENIOR AEROSPACE SSP,
1) 2980 N SAN FERNANDO BOULEVARD,
BURBANK, CA 91504, 2) 300 EASET
DEVON AVENUE, BARTLETT, IL, 60103,
LOS ANGELES COUNTY. AI #ON:
200821010112. Registered Owner(s):
SENIOR OPERATIONS LLC, 300 EASET
DEVON AVENUE, BARTLETT, IL 60103.
DE. This business is being conducted by
a Limited Liability Company. The registrant
commenced to transact business under
the fictitious business name or names
listed above on: 05/1995. Signed: SENIOR
OPERATIONS LLC, MICHAEL SHEPPARD,
Vice President. This statement was filed with
the County Recorder of Los Angeles County
on May 7, 2021.
NOTICE: This Fictitious Name Statement
expires on May 7, 2026. A new Fictitious
Business Name Statement must be filed
prior to May 7, 2026. Fictitious Business
Name in violation of the rights of another
under Federal, State, or Common Law (See
Section 14400 ET SEQ., Business and
Professions Code).
El Segundo Herald: Pub. 5/13, 5/20,
5/27, 6/3/21 H-2187
“You Learn More From Failure Than From Success.
Don’t Let It Stop You. Failure Builds Character.”
– Unknown
Santos Haro from front page
he also has a certified nursery license.
The majority of trees seen throughout
El Segundo are planted through the parks
Keeping a tree trimmed in El Segundo.
department. When a new tree needs to go
up, Haro is called. He discusses with his
fellow arborist, Christopher Hentzen, and
goes out to evaluate the space. What type
of tree recommendation he gives is by and
large decided by the space and how that
space will hold a mature tree.
Tree treatment and removal is another facet
of his job helping the community. When a
tree is aging, sick, or needs to come down,
he gets the call. He makes his evaluation, and
then his team, Eduardo Franco and Eduardo
Alcala take care of it. So what does an aging
or sick tree look like?
According to Haro, aging could look like
branch dieback. Starting at the ends and
working inward, the branches begin to wither
away. It could look like cankers or conks, a
type of fungus that can appear on the outside
but grow throughout the inside of the tree.
The trunk could begin to crack, or the bark
will start peeling. This is true of any tree
allowed to reach old age. Significant leaf
discoloration or shedding could be a sign
your tree is sick, as well as cracks, fallen
branches, stunted growth, and fungus.
If you notice any of these signs in your tree,
Haro suggests you give the parks department
a call. The disease can spread to other trees,
and aging trees can potentially be a hazard.
Whether treatment or removal is necessary,
he will come to inspect the tree and give a
definitive answer on a recommended course
of action.
Some of the tree species specific to El
Segundo that he sees significant problems
with are Liquidambar, Ficus, and Magnolia.
This is due to their aggressive root systems,
which he says become a problem, especially
if the tree is under-watered.
“A lot of times people think that lawn irrigation
is enough water for their tree, which
in reality, it isn’t,” he explains. During the
spring and summer, a tree should be watered
about twice a week with fifteen gallons of
water. During the fall and winter, this could
be cut down to once per week, but still at
fifteen gallons.
“Trees are opportunistic,” he says, describing
how they will find water any way they
can. This means that watering a tree the
same way you water your lawn means the
tree will stay within the top twelve inches
of soil, potentially causing tripping hazards
and sidewalk damage, and it won’t be anchored
as well. Giving a tree adequate water
encourages the roots to grow down instead
of out. Every tree, says Haro, has a kind of
shine to it. If the leaves appear dull or less
Santos Haro
shiny, it’s usually an indication that the tree
needs more water.
Another area under his purview is Memory
Row, a section of El Segundo where trees
may be purchased to honor lost loved ones
through the parks department and cared for
by Haro himself.
Haro keeps in his yard a garden oasis at
his own home, plentiful with flowers and
trees and plants. “I love working in the yard,”
says Haro, “Good therapy. You feel a sense
of calm when you work in your yard.”
If you have questions regarding a tree
on your property or anywhere in the city,
the parks department can help. Trees are
an integral part of El Segundo, thanks to
its certified arborists and their hardworking
teams. “The Parks Department takes great
pride in the care of their trees, as much as
the residents love having their trees.” •