Page 6 June 15, 2017 TORRANCE TRIBUNE Classifieds The deadline for Classified Ad submission and payment is Noon on Tuesday to appear in Thursday’s paper. Advertisements must be submitted in writing by mail, fax or email. You may pay by cash, check, or credit card (Visa or M/C over the phone). Errors: Please check your advertisements immediately. Any corrections and/or changes in an ad must be requested prior to the following Tuesday deadline in order to receive a credit. A credit will be issued for only the first time the error appears. Multiple runs will only be credited for the first time the error appears. No credit will be issued for an amount greater than the cost of the advertisement. Beware: Employment offers that suggest guaranteed out-of-state or overseas positions may be deceptive or unethical in nature. If you have any doubts about the nature of a company, contact the local office of the Better Business Bureau, (213) 251-9696. Herald Publications does not guarantee that the advertiser’s claims are true nor does it take responsibility for those claims. Social Media from front page media content on a daily basis, experts in the field recommend a 70-20-10 ratio of non-promotional content, shared content from other websites, and the smallest amount being outright selling. The experts say that balancing relevant content and information with the occasional product pitch is a proven way to increase sales without annoying your online audience. Coca-Cola has 104.5 million Facebook followers, making the soft drink company the most followed brand on the number one social media site in the world. YouTube is second with 82.5 million followers. Other brands attracting a large following on Facebook are Red Bull energy drink (48 million), Microsoft Windows (45.5 million), and Nike Football (44.5 million followers). Instagram, Oreo, PlayStation, Converse and Starbuck’s Coffee crack the top 10, according to statistic. com, a data-collection service that covers American life. Companies aren’t the only marketing teams competing for fans in cyberspace. The Los Angeles Lakers are closing in on 21 million followers on Facebook. The team, which brought in Magic Johnson to oversee basketball operations and the upcoming NBA draft, offers diehard and casual fans updates about the draft, preseason games ahead of the next season, and a video interview with strength and conditioning coach Gunnar Peterson. There’s an occasional promotion of Laker merchandise, but most of the content is basketball-related news. Digital marketing and branding consultants see the evolution of business social media continuing as companies develop a fine touch that draws web traffic. This happens in several ways, starting with individuals clicking on a daily post sent to their email account. That can lead to a “like” and a suggestion to “follow us.” This is how a social media relationship starts. When posts on a Facebook company or team page are shared, it creates greater awareness of products, promotions including sales and discounts, and charity and special events. In general, today’s web-savvy marketing team uses the Internet to inform, entertain and engage people around the globe. Advertising and promotional events are still a part of the mix. There are some advantages that social media has over broadcasted messages, such as print ads and billboards, because of the size of the web audience. Here are a few examples of how digital marketing using social media is a give-and-take proposition: Social media generates up-to-date information about the customer. The data can answer such questions as “who’s my customer”, “what do they like” and “what is their opinion of our brand.” Greater brand awareness = more loyalty. When social media is balanced and puts the customer first, it creates an important bond. One study found that 53 percent of people who follow a brand online say they’re loyal to it. When you do advertise, choose the right time and place. Sharing content, such as a video or a newly published report, doesn’t take a lot of time to distribute on social media. Also, a Facebook ad can be built and released so it connects with a target audience. For example, a clothing company can ramp up promotion of new snow boots as the first major winter storm of the year approaches. Everybody’s doing it, why aren’t you? Customers will wonder why a company or brand isn’t on social media nowadays. It’s just the way business is done. You know what they say about keeping up with the Joneses. Plus, a study by The Aberdeen Group found that companies that interact with customers online have a financial advantage over competitors who rely on phone-based customer service, which consumers really dislike anyway. The bottom line is the bottom line: Companies that use social media for marketing and sales say it’s easier to spot the key decision-makers and get connected through sites such as LinkedIn, which is used by professionals. Nearly 75 of companies surveyed reported an increase in sales within the first year of trying business-to-business or business-to-consumer marketing online. • Apartment For Rent 1BD 1 BTH apartment in E/S gated building, onsite laundry, swimming pool, pond w/waterfall,1 parking space Available now $1595 per mo. 310- 322-7166 Employment For The Child, a non-profit agency has a position available in Santa Monica. We are looking for a child care worker to supervise and carefully care for children (2.5 to 13 years old). This exciting opportunity is a partnership with Los Angeles County Superior Courts. It is a fun, drop-in, child waiting room that provides free child care. Services are offered to children whose parents or caregivers have business with the court. You are responsible for organizing and implementing enrichment activities with children from diverse cultural, ethnic, and socio-economic backgrounds as well as monitoring the children’s behaviors to ensure a pleasant and safe environment. $ 1 2 . 0 0 - $ 1 4 . 0 0 p e r h o u r Qualifications: Ability to speak clearly and maintain positive communication with parents and families. Physical ability and strength to lift children and move play area objects. Required Education, Training, Experience or Skills: 12 units in ECE/Child Development. 1 year paid work experience in child care/preschool center preferred. Ability to carefully care for and nurture children in crisis. Good interpersonal skills, ability to calm difficult situations, positive, team player, punctual, professional, organized, patient, and friendly. English and Bilingual English/Spanish preferred. Live Scan Finger-Print , DMV, TB Skin test clearance required after interview. Work Environment/ Physical Demands: Must be able to adapt and excel in a continuously changing environment, and make the children’s needs their primary focus. The ability to lift up to 40 pounds is required. Must be able to fully engage in physical activity. Must be able to kneel, stoop, sit on the floor, stand for a long time, and demonstrate and engage in activities like jumping, dancing and walking. Must be able to see and hear well enough to monitor the classroom to keep children safe at all times. Benefits Offered: For Full Time: medical, dental, vision, 401K Application Deadline: Open. E-mail resumes with relevant education/ units, work experience, and three professional references to: kidsplace@forthechild.org Employment Chief Executive Officer Infrascale is currently looking for a Chief Executive Officer. The principal place of employment for this position is El Segundo, CA. Applicants must have a BS in Computer Science, knowledge of cloud architecture, backup software industry, Re DR software industry, and 10 years of management experience. Willing to accept BS equivalent based on a combination of education and experience as determined by a professional evaluation service. CONTACT: Please direct all questions and applications in response to this ad to Reagan Sakai. Email – careers@infrascale.com Phone – (310) 878-4446 Ext. 140 Physical Mail – 999 N. Sepulveda Blvd., Suite 100, El Segundo, CA 90245 For Rent 2 Bedroom/1 Bath upstairs duplex, newly refurbished, frig, stove, washer/dr yer hookup in unit. No pets-no smoking. 310-322-4848. Available now $1950/ month. For Rent Fully frnshd 2br/ba W/D in El Segundo. With swimming pool & jcz @ $3,500. Call (714) 624 0876 Yard Sale YARD SALE: 820 Bungalow Dr. SAT 8-11:30. Huge multifamily. No early birds. Visit us online: www.heraldpublications.com
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