Lawndale Tribune
AND lAwNDAle News
The Weekly Newspaper of Lawndale
Herald Publications - El Segundo, Hawthorne, Lawndale & Inglewood Community Newspapers Since 1911 - (310) 322-1830 - Vol. 80, No. 17 - April 29, 2021
Lawndale Library Reopens for Select Services
Lawndale Library in-person hours are: Tuesday: 1 – 8 pm; Wednesday – Saturday: 11 am – 6 pm. Sidewalk Service will be available Tuesday from 12 – 1 pm, Wednesday – Saturday from 10 – 11 am, and by request only for the remainder of our operational hours.
Call us at 310.676.0177 for more information. Photo courtesy City of Lawndale.
Brenda Newman from front page
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ABC NOTICES:
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DBA
(Fictitious Business Name)
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Fictitious Business
Name Statement
2021068487
The following person(s) is (are) doing
business as SOUTH BAY TAILORS,
3801 PACIFIC COAST HIGHWAY #3805,
TORRANCE, CA 90505, LOS ANGELES
COUNTY. Registered Owner(s): MARIO
ELEUTERIO GOMEZ, 4421 W 141ST
STREET APT A, HAWTHORNE, CA 90250.
This business is being conducted by an
Individual. The registrant commenced
to transact business under the fictitious
business name or names listed above on:
01/2000. Signed: MARIO ELEUTERIO
GOMEZ, Owner. This statement was filed
with the County Recorder of Los Angeles
County on March 18, 2021.
NOTICE: This Fictitious Name Statement
expires on March 18, 2026. A new Fictitious
Business Name Statement must be filed
prior to March 18, 2026. Fictitious Business
Name in violation of the rights of another
under Federal, State, or Common Law (See
Section 14400 ET SEQ., Business and
Professions Code).
Hawthorne Press Tribune: Pub. 4/8,
4/15, 4/22, 4/29/21 HH-2148
This business, which she called The Jewelry
Source with her then business partner, grew
from an idea into eight square feet, which
grew into a 450 square foot brick and mortar,
and finally resulted in her buying the entire
building and expanding the store into what
it is today.
Working with trusted partners, Newman
sells pieces that are classic and unique. She
sells everything from earrings, to necklaces,
to engagement rings. What makes her especially
noteworthy is the way that she interacts
with her guests.
Newman lives above the store. To walk
into the retail space downstairs is to see an
eclectic mix of cases, furniture, and a cozy
feel. Brenda says she didn’t like the idea
of a counter between the jeweler and the
customer, because ultimately, each piece is
a collaboration.
For example, for an engagement ring, a
couple might come in and discuss with her
the center stone shape they are most drawn
to. “Everything is based around the center
stone,” she says. Then the couple will discuss
a setting that most interests them, and
Newman and her team will come up with a
selection of options for stones and settings
and metals to fit their unique wants and
budget. Before the ring actually gets made
with metal, they create a mold of it to show
as an example and get final approval. Truly,
each experience is custom and a process that
fits the specific needs of the customer.
Other times, Newman says, jewelry is brought
into her store for repairs or reworking. This
could be an inherited gemstone, an old wedding
ring, a broken necklace, or something vintage
to be recut. “It’s all about emotion,” she says,
an element of jewelry not often considered.
The most emotionally difficult project she’s
worked on was a jewelry assignment in the wake
of 9/11. Douglass Mortuary had retrieved items
from several victims of the tragedy and asked if
Brenda could repair all of the jewelry that they
found to be returned to the victims’ families.
“I’ll never forget, I said, ‘Oh my god, this
piece of jewelry. This band, it’s flat as a pancake,’”
she recalls. Among several wedding
bands, many had names engraved in them,
and many were completely destroyed in the
disaster. She got all of the pieces in presentable
condition and watched on the news as a
husband’s wedding ring was returned to his
widow, who would now wear it as a pendant
to remember him by.
“The world was in chaos at that time, and
here we’re holding a baggie of what remains
of Todd Beamer’s watch he wore that day,”
she describes. In her own life, her most personal
piece of jewelry is a ring she keeps on
her charm bracelet. After the passing of her
father, she inserted an angel into his wedding
ring, which her mother wore as a necklace for
many years. At the passing of her mother, she
combined the stone from her mother’s ring
with her father’s band, and she wears it on
her wrist every day.
On May 5th, her store is holding its annual
estate sale full of vintage jewelry. From
pieces cut back in the 1800s to a 14-carat
gold toothpick given to Ryan O’Neal by
Farah Fawcett, she sees the full range of
jewelry come through her space.
Every piece of jewelry, old or new, has
a story. That’s what Brenda specializes in.
The stones can be learned, the metals can
be shaped, but ultimately, each piece tells
a story that uniquely belongs to the person
wearing it. Brenda Newman uses her gem
skills to help shape each story.
You can meet Brenda and her labradoodle
Gemma in her shop 337 Main Street, Downtown
El Segundo. •