The Weekly Newspaper of Torrance Herald Publications - Torrance, El Segundo, Manhattan Beach, Hawthorne, Lawndale, & Inglewood Community Newspapers Since 1911 - (310) 322-1830 - Vol. 7, No. 24 - June 15, 2017 Inside This Issue Certified & Licensed Professionals.......................2 Classifieds............................6 Community Briefs...............2 Crossword/Sudoku.............6 Food.......................................5 Legals....................................7 Real Estate...........................8 Sports....................................3 TerriAnn in Torrance..........4 Weekend Forecast Torrance Refinery Awards $100,000 for STEAM Classroom Grants Council Approves Project to Enhance Pedestrian, Bicycle Use Downtown By Cristian Vasquez The Torrance Mayor and City Council unanimously approved Program Supplemental Agreement No. F016 in order to fund construction Companies Getting the Message About Social Media’s Impact By Rob McCarthy Coke and Starbuck’s aren’t content anymore to be your go-to beverage. They want to be your friend and for you to like them. Your likes and dislikes, they’re willing to listen. And, they’re thrilled when you tell your family and inner circle about the relationship because that’s what friends do. Social media has changed the relationship between a consumer product company and its customers so that it more closely resembles a friendship than a business transaction. Nearly half of Americans use social media, according to industry-tracking reports. The most popular social media site is Facebook, followed by YouTube and Twitter. These sites started as a person-to-person conduit for staying connected through messages, photos and videos shared back and forth. MySpace was an early crowd favorite until Facebook launched in 2006. Marketing executives at first failed to see the commercial potential for social media and dismissed the Internet as a fad that would pass. Marketing and social media are intertwined in today’s consumer marketplace, and skillful users of social media are careful to inform and engage people on the web. Though some selling is considered acceptable and necessary to justify the expense of creating social Friday Sunny 73˚/62˚ Saturday Sunny 73˚/63˚ Sunday Sunny 74˚/64˚ Torrance Refining Company LLC (TORC), in partnership with the Torrance Unified School District (TUSD), recently hosted a teacher recognition event at its Torrance Refinery to showcase demonstrations of innovative curriculum funded by the company. TORC awarded a total of $100,000 in teacher grants this school year to 38 teachers in the district to enhance curriculum in science, technology, engineering, arts and math (STEAM). Photo Provided by Torrance Refining Company See Social Media, page 6 efforts that will increase pedestrian and bicycle use in the historic downtown area. The approved resolution will also allow for the allotment of Active Transportation Program (ATP) grant funds for the Sidewalk Repair for Handicap Accessibility (I-135). The Program Supplement Agreement, as described by Justin Gatza with the Public Works Department, is part of the “City’s master agreement for federal aid projects with Caltrans for the design of the Downtown Active Transportation Improvement Project.” The appropriated funds for the active transportation program total $340,000 and are available on a reimbursement basis. With the approval of the resolution, the I-135 budget will be increased from $3,575,866 to $3,915,866. However, the ATP grant mandates that a local match of 20 percent ($85,000) be made--money that is available from previous IAP I-135 appropriated funds. “The Downtown Torrance Active Transportation Improvement Project is located in the Old Town Historic Downtown area, and is bound to the north by Torrance Boulevard; to the east by Cabrillo Avenue; to the south by Plaza del Amo; and to the west by Cota Avenue, Watson Avenue and Martina Avenue,” said Gatz. “The proposed improvements include generally sidewalks, the replacement of damage sidewalks, and also installation of bicycle facilities in that area.” Other improvements include installing traffic striping and markings, upgrading pedestrian signals, and installing curb access ramps and new roadway signs for an extensive overhaul of an estimated 100,000 square feet of damaged sidewalks and 8,000 square feet of gutters and curbs. In 2015, the Public Works Department applied for grant funding from the ATP and the City was selected to receive a total of $2,027,000 in federal aid funding. That funding was to be used to pay for the design ($340,000) and construction ($1,687,000) of that project. Through the Program Supplement Agreement, the City See City Council, page 7
Torrance_061517_FNL_lorez
To see the actual publication please follow the link above