Page 2 October 4 , 2012 Finance Council from front page How to Stem the Tide of Junk Mail the property will not allow off-street parking décor of the building design and not causepedestrians. They must also conform to theDevelopment Director if the configuration of By Jason Alderman your name is put in a “delete” file or automobile storage without demolishing “visual clutter” along Hawthorne Boulevard Here’s more than you ever wanted that is sent to DMA’s 3,600-plus part of the structure. Also, if the additional or any other commercial street. to know about junk mail: Each year, members to check against their habitable areas of a property are less than After considering Council comments, Banner direct mail creates 10 billion pounds of mailing lists. 50 percent of the original property size, will revise the wording of the proposed ordinance solid waste in the U.S. and costs local It’s important to note that not concessions will be considered by the and return with more restrictive standards for communities more than $1 billion in all marketers belong to DMA, Community Development Director for temporary signs while maintaining the intent of collection and disposal expenses – not so registering won’t stop all such approval of an addition not in conformity the document to assist businesses in promotion. to mention putting you at greater risk mailings. Also, it won’t stop with new off-street parking standards. All Other signage regulations for permanent for identity theft if you don’t shred mailings from companies you other additions to a property will require advertising may require an overhaul of the sign personalized mailings before tossing. already do business with or to which you’ve conformity with all on-site, off-street parking ordinance and the Hawthorne Boulevard Specific So how can you stop the flood of junk mail made a donation in the past. To get off their regulations and paving requirement standards Plan. The Council will weigh in on the second you receive? You could try moving or changing lists you’ll have to contact them directly. established in the new ordinance. phase of the sign ordinance amendments at a your name, but as you’ve probably noticed, a lot You can also register with DMAchoice.org A third public hearing took place after future meeting after the Planning Commission of what’s delivered to your mailbox is addressed to stop mail from being sent to a deceased Banner’s presentation for a new temporary drafts proposed revisions. to “Occupant.” In fact, the U.S. Postal Service individual or if you want to manage mail being signage ordinance. Temporary signage in In oral communications, several citizens relies heavily on such deliveries, which now sent to a dependent in your care. And, they commercial zones and non-residential zones commented about the proliferation of dental outnumber first-class postage mailings. have an email preference service where you is necessary in many cases to introduce a and medical offices replacing sales tax revenue- Here are a few more practical suggestions can opt out of receiving unsolicited commercial new business to the public or to advertise producing businesses that were forced to close for stemming the tide: emails from DMA members for six years. an established business that may have new or left Lawndale. The Council agreed that the A good way to significantly reduce the A third opt-out option to explore is www. products to bring to the attention of customers. City requires sales tax revenues to maintain an number of offers you get for new credit CatalogChoice.org, a free service that helps you Signage such as inflatables on top of a building, operating budget and considered a suggestion accounts and insurance is to register with submit opt-out requests for catalogs, coupons, banners across a structure, feather banners to place a moratorium on professional service www.OptOutPrescreen.com, a secure website credit card offers, phonebooks, circulars and planted in the median or at curbside of the businesses for a length of time until more retail created by the leading credit bureaus (Equifax, more. Catalog Choice also offers several paid business property, and human sign holders/ business can be lured to commercial areas. Experian, Innovis and TransUnion). where they do more of the legwork to get twirlers placed at intersections have become Also during public comments, one citizen By completing a simple online form, you you off third-party mailing databases. the “new wave” of advertising. Based on a argued against a plastic bag ban in Lawndale, can request to be removed from marketing lists One last suggestion: If you’ve got elderly survey of commercial businesses conducted stating that they serve many purposes. A citizen the bureaus supply to lenders and insurance parents, you might want to screen their mail for by the Lawndale Chamber of Commerce, advised Assemblymember Steve Bradford, companies for use in firm (preapproved) credit an overabundance of direct mail – especially the Planning Commission drafted proposed who was present as part of his periodic visits or insurance offers. The electronic opt-out catalogs and solicitations for money. If they’re temporary signage allowances to assist to his constituency city councils, of the need is valid for five years. If you want to opt on a fixed income and susceptible to strong sales businesses to promote wares and services. for a legislative mandate for bicycle laws for out permanently, you must mail the form to pitches, the combination can be devastating to Temporary signs will have a limited duration lights, brakes and other safety issues required the address provided. You can also opt back their bank account. You can help them register of no more than 120 days in a calendar year. for all bike vendors. into such mailings electronically through the with the organizations mentioned above. A business may only request temporary Mayor Harold Hofmann proudly announced website. And, if you prefer, you may opt in No matter how diligent your efforts to get signage established by this ordinance that Lawndale’s own Leuzinger High School or out by phone at 888-567-8688. yourself off unwanted mailing lists, you’re twice in a calendar year. Portable signs, regained the “Mayor’s Cup” after defeating Another good method to curb the amount probably still going to get some junk mail. decorative flags or banners, large balloons Hawthorne High in the annual football game of direct mail you receive is to register with But it’s good to know there are ways to and other outdoor advertising ploys must between the two campuses that took place www.DMAchoice.org, a program run by the significantly scale back the amount. meet established standards and all may not on Friday, September 28. Direct Marketing Association, the leading Jason Alderman directs Visa’s financial be used at the same time. Signs, banners or The next meeting of the Lawndale City trade organization for businesses and non- education programs. To Follow Jason Alderman feather flags must not be obtrusive to traffic Council will be held on Monday, October profits that send direct mail. When you register, on Twitter: www.twitter.com/PracticalMoney. • signals or block the right of way of traffic or 15 at 6:30 p.m. • 110 ExpressLanes Open November 10, 2012. Starting November 10, Metro ExpressLanes will save you time in tra;c on the I-110 freeway. They’re toll-free for carpools, vanpools and motorcycles. Solo drivers have the choice to use ExpressLanes by paying a toll. All you need to use ExpressLanes is a FasTrak® account and transponder in your car. Pre-order your FasTrak now at metroexpresslanes.net. lacmta Note: All drivers that want to use the ExpressLanes need to sign up and register for FasTrak. ©2012 ps 13-0572
Lawndale 10.04.12
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