The Weekly Newspaper of Inglewood Daily News on a Weekly Basis - Herald Publications - Inglewood, Hawthorne, Lawndale, El Segundo, Torrance & Manhattan Beach Community Newspapers Since 1911 - Circulation 30,000 - Readership 60,000 (310) 322-1830 - June 15, 2017 SBWIB, Northrop Grumman Welcome Engineering Grads The South Bay Workforce Investment Board (SBWIB) and its Aero-Flex Pre-Apprenticeship partners recently welcomed the first graduates from Northrop Grumman’s Spring 2017 HIP (High School Involvement Partnership) program. Among the 23 youth enrolled in Northrop Grumman’s HIP program, 20 enlisted in SBWIB’s pilot “earn and learn” Aero-Flex Pre-Apprenticeship in Engineering. Photo Provided by SBWIB Companies Getting the Message About Social Media’s Impact By Rob McCarthy Coca-Cola has 104.5 million Facebook Coke and Starbuck’s aren’t content anymore followers, making the soft drink company the to be your go-to beverage. They want to be most followed brand on the number one social your friend and for you to like them. Your media site in the world. YouTube is second with likes and dislikes, they’re willing to listen. 82.5 million followers. Other brands attracting And, they’re thrilled when you tell your family a large following on Facebook are Red Bull and inner circle about the relationship because energy drink (48 million), Microsoft Windows that’s what friends do. (45.5 million), and Nike Football (44.5 million Social media has changed the relationship followers). Instagram, Oreo, PlayStation, between a consumer product company and its Converse and Starbuck’s Coffee crack the top customers so that it more closely resembles a 10, according to statistic.com, a data-collection friendship than a business transaction. Nearly service that covers American life. half of Americans use social media, according Companies aren’t the only marketing to industry-tracking reports. The most popular social media site is Facebook, followed by YouTube and Twitter. These sites started as a person-to-person conduit for staying connected Free Digital through messages, photos and videos shared back and forth. MySpace was an early crowd Delivery favorite until Facebook launched in 2006. Marketing executives at first failed to see the commercial potential for social media and Herald Publications is now dismissed the Internet as a fad that would pass. offering to send you a link Marketing and social media are intertwined to your favorite community in today’s consumer marketplace, and skillful newspaper every Friday! The users of social media are careful to inform emails will also include a list and engage people on the web. Though some of upcoming local events. selling is considered acceptable and necessary to justify the expense of creating social media Just email us at: content on a daily basis, experts in the field dd@heraldpublications.com and recommend a 70-20-10 ratio of non-promotional tell us which local community content, shared content from other websites, newspaper you’d like. and the smallest amount being outright selling. The experts say that balancing relevant content Simple as that and free!!! and information with the occasional product pitch is a proven way to increase sales without annoying your online audience. teams competing for fans in cyberspace. The Los Angeles Lakers are closing in on 21 million followers on Facebook. The team, which brought in Magic Johnson to oversee basketball operations and the upcoming NBA draft, offers diehard and casual fans updates about the draft, preseason games ahead of the next season, and a video interview with strength and conditioning coach Gunnar Peterson. There’s an occasional promotion of Laker merchandise, but most of the content See Social Media page 8 Inside This Issue Certified & Licensed Professionals.......................5 Classifieds............................3 Community Briefs...............2 Food.......................................5 Hawthorne Happenings....3 Legals................................ 6-7 Pets........................................4 Weekend Forecast Friday Sunny 74˚/63˚ Saturday Sunny 73˚/63˚ Sunday Sunny 74˚/64˚
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