Herald Publications - El Segundo, Hawthorne, Lawndale & Inglewood Community Newspapers Since 1911 - (310) 322-1830 - Vol. 2, No. 3 - January 16, 2020
Inside
This Issue
Calendar of Events.............4
Certified & Licensed
Professionals.......................7
Classifieds............................4
Entertainment......................2
Hawthorne............................3
Hawthorne Hotspot............3
Lawndale..............................4
Inglewood.............................5
Legals.................................6,7
Pets........................................8
Weekend
Forecast
The Outside Matters for
WWOO in El Segundo
WWOO Kitchen and dining
By Chase Maser
Over the past 25 years, Gina Hoffman
and her husband Gregg have been proud
members of El Segundo, serving the city in
more ways than one.
On a regular basis, Gina is a well-known
realtor throughout the community. As the team
leader of The Hoffman Group, she represents
homebuyers and sellers across the South Bay
and parts of Los Angeles. But when she’s
not selling real estate, her and Gregg get
creative with outdoor living spaces inspired
by Dutch designers.
“My husband and I own WWOO Concrete
Outdoor Kitchens and we also own Outside
Matters Landscaping, another staple of El Segundo
for the past 25 years,” Hoffman explains.
Based at 129 Bungalow Drive, the Hoffman
family became licensees of the Dutch-based
company, WWOO (pronounced woo) —created
by Dutch designer Piet-Jan van den Kommer.
Essentially, WWOO helps homeowners across
the country enjoy their garden spaces anytime
throughout the year by transforming them
with the addition of a functional and stylish
outdoor kitchen while still maintaining the
openness to the yard. From backyard BBQ
layouts to storage areas for firewood, a sink,
and cutting boards, WWOO brings style and
functionality to homes that typically lack any
outdoor appeal.
After all, homes in El Segundo have the
tendency to lineup side-by-side without too
much room for scenery. Any outdoor space
that does remain gets commandeered by
weeds or mulch, maybe an aloe plant or
cactus—Hoffman aims to inspire a change.
“The product is versatile, durable and affordable,”
says Hoffman. Not to mention, it’s
a great way to revitalize current backyard eyesores
that put your landscape in a chokehold.
Peter Kahane, a local resident and BBQ
enthusiast, was “struggling with a built-in
BBQ island that had a massive footprint in
[his] backyard” before hiring WWOO to give
it a facelift.
“The space was overwhelmed and it left no
area for guests,” says Kahane. “Working with
their team, we came up with a fantastic design
that completely transformed my backyard.
It’s so much easier to prep, cook, serve and
entertain. The entire experience was painless
and installation was a breeze. Everyone who
comes over can’t believe it exists and asks
where they can get one.”
Before WWOO, Kahane’s monster BBQ
island sat in the middle of his patio, suffocated
by chairs and a shrub wall only a foot or two
away. During a get-together, it makes the grill
master look like a ringmaster taming steak
and chicken breasts. After WWOO, the entire
island was broken down and refashioned into
a garden wall complete with all the necessary
equipment. Three rows of shelves open to
the air and easy to access. A Big Green Egg
kamado-style grill is set into the shelving for a
seamless look. The adjacent counter provides
space for food preparation and presentation,
and is completed with a WWOO cutting
board and the movable WWOO towel rail
which attaches itself anywhere on the kitchen
by sliding onto the counter’s front edge. The
shelf below also gives extra storage room for
outdoor accessories and dishes.
In fact, Kahane’s design is only one of
an endless number of possible layouts that
WWOO has to offer.
The modular WWOO system allows for
customization of height, color, orientation,
and size. Heights range from a low bench
seat to a full 6-and-a-half foot kitchen wall,
and is available in the standard colors White,
Light Grey, and Dark Grey. Though, if you
have a favorite color, WWOO is happy to
accommodate.
The kitchens are also compatible with a
variety of outdoor amenities whether it be
a Big Green Egg or other kamado-style
grills, gas grills, fridges, sinks, lighting, or
fireplaces. The WWOO team can help find
a way to make it work.
The idea behind minimalist Dutch aesthetics
is to be compact and linear to free up valuable
space, maximizing the outdoor layout to its
fullest potential. For Hoffman, she follows
that same mindset whenever meeting interior
and exterior client needs.
The Hoffman’s other business, Outside
Matters Landscaping, specializes in
hardscape services (patios, decks, walkways,
driveways, fences, gates) and softscape services
(flowers, plants, shrubs, trees, sod) to make
homes and businesses even more attractive
to the community.
Although Gina is the one to serve as real
estate agent and landscaping business guru,
Gregg is no stranger when it comes to making
art out of landscaping in disarray.
Doug Sersun, the owner and of the El
Segundo Athletic Club shares how Gregg’s
work is “turning heads.”
“[The] staff did a remarkable job…the
design and materials are all top notch. That
said, I am most satisfied with [their] customer
service. [Their] team was professional and
courteous and completed the project on time
and on budget. Thanks Gregg!”
Another important selling point, too,
for Hoffman and Outside Matters is their
commitment to sustainable building throughout
their work.
Not only do they prioritize green roofing
and sustainable wall installations, but they also
infuse cutting-edge design techniques to create
outdoor projects with more efficiency. Helping
customers realize their outdoor potential is
only half the battle. The other half requires
education and awareness to help improve
landscaping upkeep and promote conservation
in ways that bolster the environment.
The Hoffmans invite anyone to visit their
showroom at 129 Bungalow Drive, open 7
AM to 5 PM Monday through Friday, to
check out their WWOO kitchen and shower
displays and their selection of Big Green Egg
grills and accessories. Feel free to call them
at (310) 648-8030 to schedule an appointment
if you would like to come by on the
weekend, and visit their websites wwoous.com
or outsidematterslandscaping.com to connect
with Gina and Gregg and start cultivating
your outdoor living spaces.
*Email maser.chase@gmail.com
for inquiries
Friday
Mostly
Sunny
62˚/49˚
Saturday
Mostly
Cloudy
65˚/52˚
Sunday
Mostly
Cloudy
70˚/56˚
Lawndale Tribune
AND lAwNDAle News
Hawthorne Press Tribune
Featuring the Weekly Newspapers of Hawthorne, Inglewood and Lawndale