January 29, 2015 Page 3 15-1252ps_sby-ie-15-008 ©2015 lacmta Eat, Shop, Play Crenshaw…and Win Cash! Pledge your support to shop at participating businesses along the Crenshaw corridor and qualify for a chance to win great prizes – including up to $1000 cash! Find out how to pledge and see complete rules at metro.net/crenshaw. Fall in Love with Metro on Valentine’s Day Impress your Valentine this year and Go Metro. Whether you’re planning a date in Koreatown, Long Beach, Pasadena or Downtown LA, Metro riders receive discounts at a variety of restaurants and shows. For these specials and more, visit metro.net/discounts. Electric Buses Coming to Metro Metro is preparing for delivery of its >rst completely electric bus, one of >ve the agency will be testing over the coming months. If successful, Metro will be expanding its electric ?eet to continue its quest for greener, more sustainable transit options. Pledge to Go Metro this Year Still working on your New Year’s resolution? Why not get your company to buy you a Metro Pass? Metro o=ers a program that gives incentives to your employer and a relaxing commute to you. Call 213.922.2811 to get started. metro.net @metrolosangeles losangelesmetro Tech Talk How Can Social Media Help Me Find Potential Customers? By Sid Kato, Array Systems, Inc. Let’s look at social media in the context of marketing. The focus of any good marketing plan is to understand your customers - where are they located and how can you create a message that resonates with them. Let’s assume as a small business you don’t have the big budget that some of your competitors have. Your best strategy may be a focused rather than shotgun approach. And social media may be just what you need to do it! There are several social media platforms used today, the most popular being Facebook, LinkedIn and Twitter, with Pinterest coming up fast. Each platform has a unique customer demographic. Here’s how I would categorize them. Over the past 5 years, Facebook has transitioned from a younger audience to an older audience with a focus mainly on social connections. LinkedIn has many professional contacts and is good for Business to Business connections. For a younger audience, Twitter is your best bet, attracting mostly those in the Millennial age group. Finally, Pinterest is used primarily by a female population of various ages. So, for example, if you’re selling your product or service to another business then your focus should be on LinkedIn. Always start by seeking out the best social media match to your customer base. Now that you’ve focused on the platform, think next in terms of extending your messaging to reach a vast audience. This is the great advantage of social media over traditional networking. Through traditional networking you can make contact with 25+ people at an event. Through social media you can reach hundreds, thousands and sometime many, many more. The messaging in social media is quite different than in traditional networking. Previously, your business card, 30-second commercial, and trifold were often the most common components to convey your message. With social media it’s all about content and how that content resonates with your customer. You’ve seen this when a YouTube video goes viral or your website receives 24,000 hits overnight. With this type of reach, you need to think differently. No longer is your goal to reach the 25 people you met at an event last week but instead, to reach the 24,000 people who saw the message you posted last night. Dear Readers, this column addresses frequently asked technology questions by small business owners. If you have any questions you’d like answered, email to pr@ heraldpublications.com and we will try to answer them. Thank you and enjoy! Hawthorne Happenings News for the ‘City of Good Neighbors’ From City Clerk Norb Huber Super Bowl Sunday This Sunday is Super Bowl Sunday. The Seattle Seahawks try to win two Super Bowls in a row as they take on the New England Patriots. This day is not a national holiday, but it is a national celebration. A celebration of football for sure, but it’s also much more than a game. So many Americans watch that you feel you are missing something if you don’t watch. The television viewing by so many people seems like it was created just for American commercialism. New products are introduced and they are instantly recognizable to most of America. Let’s hope that Time Warner doesn’t have a repeat of last year’s show when a lot of subscribers were left in the dark with no picture. Let’s hope that Southern California Edison does not have equipment failure during the game. I guess it’s just a great time to “relax a little, eat a lot, and have a cold one”. Don’t worry, if you fall asleep watching a boring game, you will hear all about it the next day at work. State of the City Luncheon – Friday, March 13 The Hawthorne Chamber of Commerce announces that the annual State of the City Luncheon will be held on Friday, March 13 at the Memorial Center. Please contact the Chamber for more information. Voluntering is God For Yo ur Health A recent study showed that people who perform volunteer work are generally healthier that those who don’t. Along with getting out of the house and doing something physically, the benefit of knowing you are doing something for others is a positive, calming emotion. The study even implies that you can live longer if you stay active volunteering. There are many opportunities in Hawthorne to volunteer. There are churches with food Classifieds The deadline for Classified Ad submission and payment is Noon on Tuesday to appear in Thursday’s paper. Advertisements must be submitted in writing by mail, fax or email. You may pay by cash, check, or credit card (Visa or M/C over the phone). Errors: Please check your advertisements immediately. Any corrections and/or changes in an ad must be requested prior to the following Tuesday deadline in order to receive a credit. A credit will be issued for only the first time the error appears. Multiple runs will only be credited for the first time the error appears. No credit will be issued for an amount greater than the cost of the advertisement. Beware: Employment offers that suggest guaranteed out-of-state or overseas positions may be deceptive or unethical in nature. If you have any doubts about the nature of a company, contact the local office of the Better Business Bureau, (213) 251-9696. Herald Publications does not guarantee that the advertiser’s claims are true nor does it take responsibility for those claims. B) 535 Indiana Street, El Segundo, CA: Large 3bed/1.5bath, plus bonus room. Asking $2,500 per month. a. Please call 310-647-1635 for more info. For Rent 1) 957 Virginia Street, El Segundo a. Rare new construction home, never been lived in: 1800 sq ft, 3 bedrooms, 2 1/2 baths with a large 2 car garage. Asking $3,995/month. b. Please email billruane90245@ yahoo.com or call Bill Ruane’s office at 310-647-1635 for info. For Rent 723 Loma Vista, El Segundo, Ca…2bed/1bath with 2 car garage... has rooftop deck with city view, and a private yard…asking $2,800/month. Please email billraune90245@yahoo. com or call Bill Ruane’s office at 310-647-1635 to view. For Sale Queen size headboard/foot board all one unit, dark wood Excellent condition. $200.00. 2 night stands $50.00 each. 310-720-2022. For Sale Maytag washer and gas dryer, white, original Neptune series. Both are in great working condition! $350. for the pair. 310-322-6300 Garage Sale 909 East Pine, ES. Saturday, 7-11am. All clothes three dollars new with tags $5. House for Rent Two bedrooms, one bat h , completely remodeled, small yard, washer/dryer, parking. Quite location. Near downtown! No Pets, 514 E. Grand Avenue. $2500/Mo, Email your application to americashpaul@aol.com PH. 310 422 9595 House for Rent 2bd/2ba Rear House. Private lg 2-car Garage. Hook-ups, New Paint, New Carpet, Stove, Dishwasher $2395/mo (1 yr lease) 310/322-8946 or email blacksten1@aol.com Seeking Garage for Rent Wanted to rent garage in El Segundo. 781-910-9210. Apartment For Rent 330 Sierra St. 1BD/1BA. Nice floor plan. Very large windows and bright. Excellent location. Well maintained. W/D on premises. Prkg. garage. Water incl. No pets. $1,280/mo. Call (310) 594-2766. Employment Display Ad Sales Position. We need an experienced Display Ad Salesperson for Herald Publications. Territories include Torrance, El Segundo and Hawthorne. Full or part-time positions are available. 20% commission on all sales. If interested please email your resume to management@heraldpublications. com. No phone calls please. For Rent A) 227 E. Oak, unit 103, El Segundo, CA: Beautiful 2 bed/2 bath; condo with view, exceptionally large patio, and 2 car covered parking. Asking $2,495 per month. a. Please call 310-647-1635 for more info. banks that need help. There are youth sports organizations that can use more coaches and referees. There are service clubs and non-profits you can join to help your community. Stop by the Hawthorne Museum and some one will be there to help direct you to a volunteer opportunity. Nothin g Beter than a God Pancake Breakfast You are invited to the “Hawthorne Hometown” Pancake Breakfast to be held on Saturday, February 28th @ The Hawthorne Historical Museum. Enjoy a good old fashioned home cooked breakfast along with a raffle and music. The hot cakes will be served from 8 a.m. to 12 noon. Mark your calendars now to be there for a good old time. Hawthorne Golf Tournament The annual Hawthorne Park and Rec Foundation Golf Tournament will be held this year on Monday, March 30 at Coyote Hills Golf Course in Fullerton. If you have a foursome that would like to play in the tournament or you would like to join up with another group then please call Dick Huhn for more information. His number is: 310- 643-9157. Hawthorne Hall of Fame to be Selected The 2015 selection committee for the Hawthorne Hall of Fame is in the process of making their final selections. The Hall of Fame award winners will be announced soon and the Hall of Fame Banquet will be held on the evening of Friday, July 17. Hawthorne has had such a great list of residents who have gained fame or given back to their community that it is a difficult job to narrow the nominations down. There is a rumor that a little known band that started playing surf music in the 1960’s might be in the mix this year. • “Technology is just a tool. In terms of getting the kids working together and motivating them, the teacher is the most important.” - bill gate “Leadership and learning are indespensible to eachother.” - john f. kennedy Visit us online: www.heraldpublications.com
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